AdFed PITCH 2018 & 2019
The Advertising Federation of Fort Wayne brings four universities from the Fort Wayne area together into four teams of Graphic Design students. Each year, the teams work to create new content for a client in the Fort Wayne area. The professors from each university- PFW, Ivy Tech, St. Francis, and Huntington University- choose students from each university for the teams.
2018 - Fort Wayne Children's Choir
The Fort Wayne Children's Choir wanted a complete brand redesign, and although my group was not chosen for the final decision, I learned a lot from the experience and I am so proud of what my group created.
The Fort Wayne Children's Choir is expanding in the area that the children come from to sing with the choirs in Fort Wayne. Due to this, they were looking for a rebrand to expand the reach of their advertising with schools, parents, choir teachers and students outside of Fort Wayne.
Their goal in the next few years is to change their name to the Northeast Indiana Children's Choir. Keeping that in mind, my group decided to give them a look at that title with a new logo.
The graphic elements of the logo are a simplified hand shapes that are important to the choirs' teaching of Solfege- the order of the notes that are sung with specific hand motions for memorization of notes and songs.
2019 - New Haven Community Foundation
The NHCF wanted a refreshed brand design but asked to keep the logo close to the original and is a relatively new foundation. This year, with more time for each group to create their presentation, was a close race and again, I learned a lot from my group and this project.
One of the changes that we made to the logo was simplifying the colors down to the primary colors and using black for contrast. We lowered the number of hands in the logo and switched the position of the tree so that it leans towards the text of the logo and changed the logo to one font.
The group of students that worked on the pitch this year did an amazing job in all of their presentations and I learned a lot about design, working with a group and working for a client. These are just a few of the pieces that we created and the pieces that I focused on during this project.